SNACC was founded by Tanya Johnston, alongside her three daughters and a dedicated team of passionate and talented women. With a shared vision, they set out to create a brand that embodies confidence, inclusivity, and empowerment—redefining beauty as something far beyond skin-deep.

The name SNACC, while playful and modern, carries a deeper meaning. It reflects the belief that everyone deserves to feel as irresistible, confident, and celebrated as a “snacc.” For Tanya and her team, beauty isn’t just about appearance—it’s about fostering strength, confidence, and self-love that radiates from within. True beauty, to them, is about embracing your authentic self unapologetically.

At the heart of SNACC Beauty is a carefully curated selection of handpicked products sourced from both renowned and emerging brands around the world. Every product is chosen with intention—meeting the highest standards of quality while aligning with values of individuality, diversity, and self-expression. From luxurious skincare to bold makeup essentials, each piece is designed to inspire confidence and celebrate uniqueness.

In 2024, Tanya and Lily acquired Simply Hygge Living, which has since been led and thoughtfully grown by Lily. As the brand evolved, it became clear that a more unified direction was emerging. This led to the rebrand of Simply Hygge Living into SNACC —creating a cohesive brand that reflect both beauty and intentional living.

Today, SNACC exists as one brand that offers:

Beauty — centred on confidence, self-expression, and feeling your best.
Home — focused on curating elevated, indulgent pieces that bring ease, warmth, and intention into everyday life.

Together, they represent more than products—they represent a way of living.

The goal has always been to create a seamless and empowering experience, where every interaction leaves you feeling valued, uplifted, and inspired. Beyond what we offer, SNACC is about building a community—one where individuality is celebrated, creativity is embraced, and self-expression feels natural.

At SNACC, we believe beauty goes beyond looking good—it’s about feeling incredible, living intentionally, and embracing who you are in every aspect of your life.

You’re already amazing. SNACC is here to help you feel it.